Gifts under $60 for the person who's into one thing

Everyone knows someone who's all in on one thing. The friend who never misses Saturday run club. The cousin with a sourdough starter that has a name. The coworker who has opinions about queso.

They're the easiest people to buy for, once you stop looking for something generic and lean into the thing they love.

How to pick a great gift on a budget

  • Specific beats fancy. A gift that's clearly about their thing means more than a pricey one that could be for anyone.
  • Pick something they'll use every day. Gifts that get used are the ones people remember.
  • Make it a little bit fun. A gift that makes them smile when they open it is already a win.

One word, $58

An INTO hat is one big word in thick, raised chenille on a soft cream crown, for the thing they're into. It's something they'll wear to the coffee shop, the farmers market and the drive home, and it gets people talking.

Pick their word:

Buying for two?

Two hats are $100, shipped free. Handy if you're shopping for a couple, two friends, or someone who's into more than one thing.

Every hat is a preorder that ships by Jan 31. One size, adjustable, with a gift note tucked in the box if you'd like one. Browse every word in the gift guide.

Be proud of what you're into.

Find your word ▶

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