[ Gift guide ]

Cat lover gift ideas

For the friend whose cat clearly runs the household. One big CATS in thick, raised chenille on a soft cream crown, made to be read from across the room, right before the phone comes out. Wear it once, and someone will ask.

  • INTO CATS hat, Nine Lives Red (red) chenille word on a cream cap - front
  • Someone wearing the CATS hat
  • INTO CATS hat, Nine Lives Red (red) chenille word on a cream cap - side
  • INTO CATS hat, Nine Lives Red (red) chenille word on a cream cap - back
  • Inside the INTO CATS hat - cream seam tape with the inside line in Nine Lives Red (red)
  • The CATS hat in the INTO box, wrapped in tissue

CATS

$58

Nine Lives Red

Into more than one thing? 2 hats $100.

  • Ships by Jan 31. We'll keep you posted along the way.
  • One size, adjusts to fit most heads · Size guide
  • 30-day returns · How returns work
  • People will ask - expect "how many cats?"
  • Raised chenille - thick, soft, varsity-jacket feel
  • One red - word, brim, button and snap
  • The inside line - new wording every small batch ▶ CATS RULE THE WORLD ▶
  • Smooth cream front - no seam through your word
  • Vegan suede patch - soft touch, logo pressed in
See the full CATS hat page ▶︎

Why it works as a gift

  • It's the cat gift for the human. They'll wear it everywhere.
  • Varsity-jacket chenille you can read from across the street, word, brim, button and snap all in one red.
  • It starts the conversation for them. Strangers ask, and they get to show you photos of their cat.
  • Look inside: CATS RULE THE WORLD, printed on the inside tape. A new line every small batch.

WHAT HAPPENS WHEN THEY WEAR IT

Someone reads CATS from across the room.

“How many cats?”

And just like that, they're talking.

Who it's for

  • The cat mom or cat dad
  • The foster parent with a revolving door of kittens
  • The friend whose phone is all cat photos
  • Anyone who's ever stayed home because the cat was asleep on them
  • Him, her, your dad, your mom. One size fits most heads

Two hats, $100, shipped free

One for you and one for a fellow cat person. Or CATS plus BOOKS, DOGS or whatever else they're into.

  • INTO DOGS hat, Good Boy Blue (blue) chenille word on a cream cap - front

    DOGS

    DOGS

    Good Boy Blue
    $58
    $58
  • INTO BOOKS hat, First Edition Blue (blue) chenille word on a cream cap - front

    BOOKS

    BOOKS

    First Edition Blue
    $58
    $58
  • INTO MILK hat, Carton Blue (blue) chenille word on a cream cap - front

    MILK

    MILK

    Carton Blue
    $58
    $58
  • INTO NERD hat, Pop Quiz Grey (grey) chenille word on a cream cap - front

    NERD

    NERD

    Pop Quiz Grey
    $58
    $58

Questions

Will it fit?

One size, adjusts to fit most heads, about 22 to 25 inches around. There's a size guide on the hat's page.

When will it ship?

It's a preorder, so it ships by Jan 31. We'll keep you posted along the way.

Can they return it?

Yes, within 30 days of delivery, unworn and in the box, with the holographic brim sticker still on.

Can I add a gift note?

Yes. Add one in your bag before checkout and we'll put it in the box.

Will cat hair show on it?

It's a cream crown, so a lint roller is your friend. The chenille word hides it best.

What's the patch made of?

Vegan suede, with the INTO logo pressed in. No leather anywhere.

How much is it?

$58 for one hat, or 2 hats for $100 with free shipping.