About
At INTO, we noticed something simple: it's easier to talk to someone when there's an in.
So we made one. One big word in thick, raised chenille on a soft cream crown. FRIES. PILATES. DOGS. Whatever you're into, worn where people can read it.
We know it sounds a little strange that a hat can start a conversation. Then we wore our first sample around Austin, and strangers kept stopping us to ask about it. Every day.
Wear one and you'll see what we mean.
Every INTO hat is made in small batches. Right now they're on preorder and ship by Jan 31. We hope you find your word, and find out how much fun it is when someone notices.
Be proud of what you're into.