• INTO BREAD hat, Sourdough Crust (brown) chenille word on a cream cap - front
  • Someone wearing the BREAD hat
  • INTO BREAD hat, Sourdough Crust (brown) chenille word on a cream cap - side
  • INTO BREAD hat, Sourdough Crust (brown) chenille word on a cream cap - back
  • Inside the INTO BREAD hat - cream seam tape with the inside line in Sourdough Crust (brown)
  • The INTO box opened: BREAD hat in INTO tissue paper, kraft lid reads Be proud of what makes you, you.
1 7

BREAD

BREAD

$58
$58
Sale Gone for now
Shipping calculated at checkout.

Sourdough Crust

For people who named their sourdough starter and check on it like a pet.

Into more than one thing? 2 hats $100.

The hat people ask about. Usually at the Saturday farmers market.

  • People will ask - expect "what's your starter called?"
  • Raised chenille - thick, soft, varsity-jacket feel
  • One brown - word, brim, button and snap
  • The inside line - new wording every small batch ▶ KNEAD I SAY MORE ▶
  • Smooth cream front - no seam through your word
  • Vegan suede patch - soft touch, logo pressed in

Gifting? For the home baker, or the friend who brings a loaf instead of wine.

Buying it as a gift? Bread and sourdough gift ideas ▶︎

Care

Spot clean with a damp cloth and mild soap. Keep the patch dry. Air dry in shape. Never the washer or dryer, they ruin good hats.

Shipping and returns

Ships by Jan 31. Shipping is $7 in the US, and two or more hats ship free. Shipped from Austin, TX.

Returns within 30 days. Hats must be unworn and in perfect condition, in the original packaging, with the holographic brim sticker still on. Return shipping is on you, and we refund to your original payment once it's back with us.

Questions

When will it ship?
It's a preorder, so it ships by Jan 31. We'll keep you posted along the way.

Can I cancel?
Yes, any time before it ships, full refund. Just reply to your order email.

What's a good gift for a home baker?
A hat they'll wear to the farmers market, where people will ask about it.

Can I buy two?
Two hats ship free. BREAD and MEAT make a good sandwich.

Also into: MEAT · MILK · QUESO

Size guide

One size, with an adjustable snap. Sits like a classic snapback and fits most adult heads.

ABC D SIDEFRONT
A · Crown height
5 in (12.7 cm)
B · Peak length
3 in (7.6 cm)
C · Peak width
6.5 in (16.5 cm)
D · Fits heads
22 to 25 in around (56 to 64 cm)
Crown
Structured, one seamless front panel
Closure
Single-row 7-hole snap

How to measure

Wrap a soft tape measure around your head, just above your ears and eyebrows. Between sizes? The snap adjusts, so most heads are covered.

Not sure about fit? Try it on at home. If it's not right, return it unworn within 30 days, brim sticker still on. Returns policy

Holds its shape. Holds its own.

 View full details

The details

We made the best hat we know how. Then we put your word on it.

Photos are renders based on our samples. Production photos are coming.

Close-up of the raised Sourdough Crust (brown) chenille on the INTO BREAD hat
Raised chenilleRead it from across the street. Soft as it looks.
Tan vegan suede patch with the INTO logo pressed in, on the back of the BREAD hat
The patchVegan suede, pressed not printed. Quiet back, loud front.
INTO BREAD hat, Sourdough Crust (brown) chenille word on a cream cap - straight on
The cream crownWhite shows everything. Cream shows off.
Inside the INTO BREAD hat - cream seam tape with the inside line in Sourdough Crust (brown)
The inside lineKNEAD I SAY MORE. A secret just for you. Next batch, new line.

One word. One hat. One hello.

When you wear INTO...

Someone reads BREAD from across the room.

“What's your starter called?”

And just like that, you're talking.

Field notes

“No joke, 3 people a day ask me about this hat, I swear.”

- Chris, co-founder, on our first sample