• INTO MEAT hat, Dry Aged Red (red) chenille word on a cream cap - front
  • Someone wearing the MEAT hat
  • INTO MEAT hat, Dry Aged Red (red) chenille word on a cream cap - side
  • INTO MEAT hat, Dry Aged Red (red) chenille word on a cream cap - back
  • Inside the INTO MEAT hat - cream seam tape with the inside line in Dry Aged Red (red)
  • The INTO box opened: MEAT hat in INTO tissue paper, kraft lid reads Be proud of what makes you, you.
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MEAT

MEAT

$58
$58
Sale Gone for now
Shipping calculated at checkout.

Dry Aged Red

For people who own a smoker, a meat thermometer and strong feelings about brisket bark.

Into more than one thing? 2 hats $100.

The hat people ask about. Usually in the barbecue line by 10am.

  • People will ask - expect "where's the best brisket in town?"
  • Raised chenille - thick, soft, varsity-jacket feel
  • One red - word, brim, button and snap
  • The inside line - new wording every small batch ▶ LOW AND SLOW ▶
  • Smooth cream front - no seam through your word
  • Vegan suede patch - soft touch, logo pressed in

Gifting? For the backyard pitmaster, or the friend who orders a pound and calls it lunch.

Buying it as a gift? BBQ gift ideas ▶︎

Care

Spot clean with a damp cloth and mild soap. Keep the patch dry. Air dry in shape. Never the washer or dryer, they ruin good hats.

Shipping and returns

Ships by Jan 31. Shipping is $7 in the US, and two or more hats ship free. Shipped from Austin, TX.

Returns within 30 days. Hats must be unworn and in perfect condition, in the original packaging, with the holographic brim sticker still on. Return shipping is on you, and we refund to your original payment once it's back with us.

Questions

When will it ship?
It's a preorder, so it ships by Jan 31. We'll keep you posted along the way.

Can I cancel?
Yes, any time before it ships, full refund. Just reply to your order email.

What's a good gift for someone who loves barbecue?
The MEAT hat. Wear it in the brisket line, where people will ask.

Ordering for your whole barbecue crew?
Email hello@wearinto.life about crew orders for groups of 5 or more.

Also into: RANCH · BREAD · GOLF

Size guide

One size, with an adjustable snap. Sits like a classic snapback and fits most adult heads.

ABC D SIDEFRONT
A · Crown height
5 in (12.7 cm)
B · Peak length
3 in (7.6 cm)
C · Peak width
6.5 in (16.5 cm)
D · Fits heads
22 to 25 in around (56 to 64 cm)
Crown
Structured, one seamless front panel
Closure
Single-row 7-hole snap

How to measure

Wrap a soft tape measure around your head, just above your ears and eyebrows. Between sizes? The snap adjusts, so most heads are covered.

Not sure about fit? Try it on at home. If it's not right, return it unworn within 30 days, brim sticker still on. Returns policy

Holds its shape. Holds its own.

 View full details

The details

We made the best hat we know how. Then we put your word on it.

Photos are renders based on our samples. Production photos are coming.

Close-up of the raised Dry Aged Red (red) chenille on the INTO MEAT hat
Raised chenilleRead it from across the street. Soft as it looks.
Tan vegan suede patch with the INTO logo pressed in, on the back of the MEAT hat
The patchVegan suede, pressed not printed. Quiet back, loud front.
INTO MEAT hat, Dry Aged Red (red) chenille word on a cream cap - straight on
The cream crownWhite shows everything. Cream shows off.
Inside the INTO MEAT hat - cream seam tape with the inside line in Dry Aged Red (red)
The inside lineLOW AND SLOW. A secret just for you. Next batch, new line.

One word. One hat. One hello.

When you wear INTO...

Someone reads MEAT from across the room.

“Where's the best brisket in town?”

And just like that, you're talking.

Field notes

“No joke, 3 people a day ask me about this hat, I swear.”

- Chris, co-founder, on our first sample