Valentine's Day gifts for him and her (that they'll actually wear)

The best Valentine's gifts aren't the biggest ones. They're the ones that make someone think, "you really get me." The thing they talk about at dinner. The thing they'd do every weekend if they could.

So start there. What are they into?

Gift what they love, not what's in the shop window

Flowers fade and chocolate gets eaten (happily). A gift built around their favorite thing sticks around, and it shows you've been paying attention.

  • Think about their weekends. Where do they go when they have a free morning?
  • Think about what they talk about. The team, the book, the dog, the perfect fry.
  • Think about what they'd never buy themselves. That's where the best gifts live.

One word, picked just for them

An INTO hat is one big word in thick, raised chenille on a soft cream crown. It's the thing they love, worn every day. And because it's made to be read from across the room, it starts conversations with people who love it too.

See all 21 in the gift guide.

Matching, but not matchy

Two hats, two words. One for you, one for them, each saying something different. It's a sweet way to match without dressing the same, and 2 hats are $100, shipped free.

The details

  • Every hat is a preorder and ships by Jan 31, ahead of Valentine's Day.
  • One size, adjustable, fits most heads. Here's how a cap should fit.
  • Add a gift note in your bag and we'll tuck it in the box.
  • Gifts can be swapped for another word.

Be proud of what you're into.

Find your word ▶

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